Oishii
This is a brand that has seen green tea passionately and wanted to cater to Indian people by making green tea flavorful according to Indian palette so that green tea can become more popular in India and they can provide flavorful green tea to people who find green tea boring and not flavorful. Therefore Oishii is making experimental flavors like green tea with the flavoring of aam panna, kokam, kahwa
Mission
Our mission is to connect people with Tea without extra processing of the tea
and tell them how their Tea is born
Vision
Our vision is to Transform the tea into something which is exciting and not just same old boring Tea by enabling people to try new and exciting things with their Tea.
Project Brief
Creating a conceptual brand from the scratch using the methods of research and branding. Analyzing the future aspects and competition for the brand with the set of target audience filling the gap you think is present in the market.
How it started
This project started with the Ideation of a product around which you would want to build a brand in which I chose Organic Green Tea as a product because I knew that it is a growing industry since more and more people are moving towards healthier things to consume after the Pandemic.
Brainstorming
Research
Secondary Research
To understand the Green Tea market and its region wise outlook and competitors.
Primary Research
To understand the needs and problems related to the consumption of green tea and what people prefer and not prefer and what is going to be the target market of the product
COMPETITORS
Research Insight
With the help of secondary research, we can see that the green tea market is categorized according to geographical locations quality and flavors like jasmine, aloe vera, lemon, wild berry, basil and quality.
One can clearly see that the flavors and approach of green tea is more targeted towards the western market and is not really suitable for Indian Palette.
People in India often get bored with the same old boring taste that they get from green tea. which is really subtle and not jazzed up enough for Indian market.
Young people are excited to try new flavors of green tea and give green tea a chance so that it can become a part of their daily consumption.
Creating Visual Identity
Logo Inspiration
We wanted to keep it minimal, catchy and easy to Remember The lines in the logo are actually taken from the Tea plantations only. Tea plantations makes a unique pattern like a topographic map when seen from bird's eye view
Logo Explorations
These lines were taken from tea plantations looks like a topographic map are used to make the logo by clipping them to the Oishii text
Brand Pattern
Logo Construction
Typeface
Pangram
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Font family - Extra light, light, Regular, Medium, Bold, Extra bold, Black
Color Palette
A series of warm and Bright neutral colors were used for the color palette of the brand to appeal to the young market of India and to deliver our stance on the brand that the brand was a non traditional fun exciting tea brand with new flavors and energy
Mood board
Final Outcomes
Logo
Packaging
Packaging of Oishii is made by using bright colors to show that we are ready to disrupt the organic green tea market with new fun flavors which are totally different from rest of the market, Fun bright colors also appeal to young audience to go for green tea
Organic Green Tea Original
Kokam Organic Green Tea
Aam Panna Organic Green Tea
Kahwa Organic Green Tea
Logo Animation
Social Media Advertisement
Brand Mockups
